 |
The logo
reflects the teaching and research philosophy of the
Laboratory.
Electric
blue and green are the main corporate colours of the Lab.
Blue is the main colour of the Faculty of Engineering, |
while green is
the official colour of Civil Engineering in NUS. Most
motorists associate green with free flowing traffic and
environmental friendly transportation. The use of bright
colours reflects the youthful, vibrant and forward-looking
spirit of the Lab. These are also the two most common
background colours of directional signs in the road systems in
many countries.
The logo has an
oval shape, enclosing the ITVS letters. A smaller by-line of
@eng.nus.edu.sg is added below ITVS to give reader an idea of
it’s association. The letter “I” is enlarged to emphasize the
word Intelligent. It also stretches out to look like a pole
carrying a green signal. The oval shape is formed by two
twisted curves in grey and black, representing concrete and
asphalt pavement respectively. The inclusion of pavement in
our logo depicts our vision that the road infrastructure, in
addition to drivers, vehicles, information and traffic
control, is an integral part of the intelligent transportation
systems. From the bottom-right corner, the highway of
concrete and asphalt pavement leads to a green light – our
desire to have free flowing and environmental friendly
traffic. It also represents researchers from different
disciplines working in together to achieve the same goal.
From the left top corner, the logo also looks like a person
opening his arms to embrace ITVS.
Lastly, you may
ask “Why V in ITVS?” Well, we have to acknowledge the
importance of vehicles (in all modes) that bring us the
mobility and our nation’s economic development. Without
vehicles, transportation will not be what it is today. |